Seb Michel
PHOTOGRAPHER, DIRECTOR
Beauty, Jewelry, Fashion
Seb Michel is a Swiss photographer & director born in 1976. An artist mother and film director father, Seb Michel was introduced early on to the world of photography. After spending his teenage years to experiment with his first camera - a Nikon FM2, a gift from his father at the age of 12 - Seb starts a photography apprenticeship dual course in a photostudio in Geneva with photographer Thierry Bourdeille and at CEPV photography school in Vevey.
Upon graduating, he joins LE STUDIO PRODUCTION in 2001 as a freelance photographer in Geneva where he earns his stripes as a young fashion and beauty photographer. After a decade of collaborations with global agencies, Publicis, Havas, Young & Rubicam, and Saatchi & Saatchi, Seb established his own company in 2008 with a focus on luxury fashion, still life, motion and art direction.
In 2012, Seb Michel launched his studio in Lausanne and focussed into Luxury - Jewelry and Watches campaigns, where he works with a close-knit team.
Over the years, Seb has worked with some of the worlds most recognised luxury brands and magazines : Adler, Baume & Mercier, Bilan Luxes, Cellcosmet, Chopard, Encore!, Jaeger LeCoultre, Longines, L'Officiel, Logitech, L’Oréal, Le Temps, Parmigiani Fleurier, Pierre Deroche, Swatch, Scott, Vacheron Constantin, Valmont Cosmetics, Wella.
Meanwhile, his desire to develop a personal artistic body of work grew stronger, leading him to create a series of personal projects defined by a minimalist approach and a constant questioning of his surroundings and human relationships.